Online reputation management (ORM) will help you make negative mentions about your business disappear. Is it fair that one disappointed customer or a single net-troll, should be allowed to destroy your business?
So, what is online reputation management?
Managing your online reputation is to take control over the information people can find about you online. When people Google your company, any bad mentions will make them loose trust in you. Lost trust means lost business for you. Therefore, we have made a list over do’s and don’ts to repair your digital reputation:
How to control your online reputation management
1.Search results are generated by an algorithm. Your online reputation is determined by complex calculations made automatically by an algorithm. Search engines and social media sites will guess what people will find interesting about you. If the bad stuff appears first, it means that you must make something else seam more important to the algorithm. If you don’t know how, we can help you. Fill in the form above to see how!
2.Popular not accurate. The algorithm has no clue what is accurate information about you. Therefore, popularity becomes the main measuring point. That’s the reason embarrassing party photos, crazy lawsuits that was dismissed years ago, or other types of irrelevant but fascinating “click bait” often dominate your online reputation.
3.Do not click! It’s tempting to visit the negative pages in your search results repeatedly. Don’t. This will inform the search engines that the page you are looking at is popular and relevant. This again will drive it up in the results. So, do not visit the site. Don’t tell your friends about it, because they will check it out. And for the love of all that is beautiful, DO NOT LINK IT on any social media. This will drive the ranks thru the roof.
4.Don’t engage with the trolls. If someone writes something unflattering about you, do not engage with them. Don’t start a debate, don’t write about them in online forums. All this does is send more attention to the issue you don’t want to be seen. The best weapon against detractors is total silence.
5.Tell your story. You can only promote the stuff that you control yourself. Meaning you need a solid base of positive, accurate content to improve your online reputation. Start a blog, post YouTube videos, create positive things for the algorithm to find. You may need an SEO company to make your stuff rank high in online searches. We can help you with that.
6.Social media. Use social media. Linkedin, facebook, twitter, etc. Social media sites often rank high in search results. And the best part is that you control all the content.
7.Online, everything lasts forever. Anything posted online, is there forever. You might be lucky and a site may disappear, but don’t count on it. The best you can do to make stuff disappear is to flood the search results with positive stuff about yourself.
8.Don’t make mistakes. This sounds a bit harsh, but if you don’t know what you are doing, you can easily make things a lot worse. If you are in any doubt on how to handle your online reputation, contact us and we will help you get started with your online reputation management.